e.l.f. Runs on Dunkin’
CLIENT
e.l.f.
IDEA
Recognizing Gen Z's obsession with Dunkin', e.l.f. strategically partnered with the brand to create a makeup line that blends coffee culture with beauty. To unveil this buzz-worthy collab, we transformed the iconic makeup room of TikTok sensation Mikayla Nogueira into a Dunkin'-inspired haven.
RESULTS
5B Press Impression
38M social impressions
Brand mentions doubled
The first item of the collection sold out in 10 mins
MENTIONS
ALLURE • ELITE DAILY • CNN • USA TODAY • STYLE CASTER • AOL • BUSTLE • BEST • AND IN BROADCAST
