OLADUPÈ
CLIENT
OLAPLEX
IDEA
OLAPLEX is the most ‘duped’ hair care brand on TikTok. But their 160 patents make them undupable. To prove to the dupe-obsessed community that OLAPLEX can’t be duped we decided to dupe OLAPLEX by launching OLADUPÉ (it’s French).
AWARDS / MENTIONS
The Shorty Awards
Digiday Media Planning Award
Glossy Pop Awards
RESULTS
1.8M Organic Views
660K Total Engagements
3M Press Impressions
8.5pt Lift in Perception of Olaplex Being Undupable
We launched a viral unboxing campaign with over 100 influencers like Lelani Green and Taylor Madison, tricking consumers into thinking they received a new product, OLADUPÉ. We then directed them to Oladupe.com to claim a free bottle, revealing the campaign as a clever promotion of OLAPLEX’s proprietary patented technology that can't be duped.
INFLUENCER VIDEOS
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INFLUENCER VIDEOS 〰️
AND WE BROKE THE INTERNET
