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essence Effortful Awards

 The Effortful Awards

CLIENT

essence

DESCRIPTION

While society wants women to look “effortless,” we wanted to celebrate the technique, love, and major effort that goes into every single makeup look. The community voted and we awarded beauty influencers for glam skills at the first-ever Tikok beauty award show.

RESULTS

61M Views
371K Engagements
+6.7pt Lift in Awareness
+1.7pt Life in Purchase Intent
Ad Age
Glossy
DSN

CREDITS:

Director: ALISON ROBERTO
Production: FRESH FILMS
ACD: RACHEL EDWARDS
AD: PAULA FIGUEROA
Agency: MOVERS + SHAKERS

NOMINATIONS

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NOMINATIONS 〰️

AWARD SHOW

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AWARD SHOW 〰️