e.l.f. Holiday Movie
CLIENT
e.l.f
IDEA
TikTok trends and user-generated content are massive cultural forces. Leveraging this, we created the first ever TikTok-native holiday film. We crowd-sourced scenes from TikTok's community, featuring its biggest stars as well as everyday creators. Launched in three segments on @elfyeah, we turned regular content makers into holiday movie stars—because it’s all about being the main character.
