Guess the Glam
CLIENT
essence Cosmetics
IDEA
essence is all about quality makeup without the price tag. So, we partnered with Davis from @whatspoppin, to bring a game-show to the streets. He showed passerbyers a series of makeup looks from effortless to effortful and contestants had to guess the cost and time that went into each look.
Results
1.5M Views
65.1K Engagements